Griffith University
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Developed and implemented a data-driven social media strategy for Griffith University’s international channels, resulting in year-on-year (2022 v 2023) average engagement rate growth of 96.5% on Facebook, 74% on LinkedIn and 11.5% on Instagram. Notably, LinkedIn following doubled during 2023 (107% growth).
Project led a data-driven digital marketing strategy for Griffith University’s International marketing team, resulting in a 22% increase in click-through rate and a 67% increase in leads (2022 v 2023).
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Create easy to understand copy for non-native English speaking international audiences.
Developed critical, clear and accurate information for international students at the start of the Australian accommodation crisis.
Project lead for marketing and communications of the MBA Mini Masterclass virtual event.
Project lead for the Master of Business Administration (MBA) lead nurture email campaign, including approving newsletter content, publishing and copywriting.
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Liaise with regional marketing team and Creative Content Services team to produce marketing and communication plans and their deliverables.
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Photography across various contexts.
Cross-department and external stakeholder collaboration to source content and arrange photography.
Content creation – corporate videos
The below videos were project managed - from ideation and scripting to student sourcing and directing - by Elise Browning.
The two videos below were edited by Elise Browning via Adobe PremierPro and filmed by an external videographer.
Shorter versions were also created for use in presentations.
Content creation – paid social media
Below are some examples of videos edited by Elise Browning that are used in the paid social media marketing space for Griffith University (International). Note, there is a mix of corporate style ads and organic style ads to ensure a balance across digital placements.
Content creation – organic social media
Below are some posts that were created by Elise Browning. They were scheduled and published using social media management platforms. Click on the post to expand it.
Photography
