Assessment 1: Ethical case study

In the hypothetical role of 'International Marketing Manager' for the clothing brand 'The Dog and Cat Mum', I was required to evaluate the ethical implications of outsourcing manufacturing to Indonesia. Additionally, the company was looking to penetrate the Japanese consumer market, requiring an analysis of consumers to increase market responsiveness. Please view my findings below,

Assessment 2: Fraser Island case

In the hypothetical role of 'International Marketing Manager' for the tourism company Fraser Island Tours, I had to evaluate the market setting of China and assess the potential viability of international growth within the region. I then had to develop a digital marketing strategy that incorporated new technologies (VR & AR) with traditional marketing methods. Please view my innovative strategies and insightful analysis.