Lightweave

Academic project

Strategic marketing report

Achieved high distinction grade of 94% overall.

Prepared a professional Strategic Marketing Report, which covered the current market environment, strategic objectives and a plan for a strategic path for the real-world client of Lightweave (virtual and augmented reality developers). The report addressed Lightweave’s goal of international expansion in the U.S. market. 

My strategic marketing audit received a mark of 96%. The second assignment required teams to form and expand on one team member’s preliminary research. Mine was selected to form the strategic marketing report.